Pranarōm commits to Pink October

Committed to advancing research and making a positive change in health, Pranarōm wishes to intensify its positive impact and solidarity by actively mobilizing our teams around a cause that is particularly close to our hearts:

Supporting women affected by cancer by helping them live better with their illness through the complementarity of natural therapies.

Our commitment is structured around 3 pillars: supporting cancer-fighting organizations, our initiatives to advance research and patient care, and raising awareness among our teams.

Pranarōm supports the Think Pink organization

Think Pink is the Belgian national breast cancer organization. Founded in 2007, Think Pink conducts awareness campaigns on the importance of early detection of breast cancer and supports patients and survivors.

The organization raises funds to finance scientific research and projects that improve the quality of life for women affected by breast cancer.

Think Pink also offers direct support services, such as the distribution of thousands of Think Pink boxes, a "tips box" offered to every woman affected by breast cancer.

Think Pink is also known for its sports and charity events like the Race for the Cure, which brings together thousands of participants in Belgium every year.

Our commitment to research and patient care

Facilitating the use of essential oils by caregivers and healthcare professionals

In recent years, clinical aromatherapy has been gaining recognition for its role in managing anxiety and fatigue in cancer patients, as well as in supporting informal caregivers.

Dozens of caregivers and healthcare professionals are turning to our scientific teams to improve their patients' well-being and integrate the use of essential oils into an integrative care approach.

Specific training is provided to support pharmacies specializing in oncology. Last year, we organized an exclusive training webinar on the theme of "Supporting patients naturally," during which more than 450 healthcare professionals logged in live.

Sharing our expertise Our scientific experts work with hospital care teams to implement support protocols within an integrative approach to patient care.

Pranarōm also takes part in research projects with hospitals and universities on the use of essential oils to improve patients' quality of life.

As an expert in aromatherapy, Pranarōm has also participated in the First Congress of the French Society for Integrative Oncology as well as the Congress on the role of integrative medicine in oncology organized by the Montpellier Cancer Institute. A notable presence in the medical field that demonstrates the growing interest from healthcare professionals.

Supporting patients

At the beginning of 2025, we participated in Think Pink's Pink Power Connect Days, unique opportunities for listening, exchanging, and recharging organized throughout Belgium. On this occasion, we offered a DIY workshop to help participants discover the benefits of essential oils during their life journey with cancer.

In total, we co-organized 4 DIY workshops, bringing together 32 women affected by the disease. These moments allowed everyone to learn about the use of essential oils and appreciate their benefits, in a warm setting conducive to sharing and well-being.

Mobilizing our teams: prevention and awareness

For the past 3 years, our teams have participated in charity runs in France, Belgium, and Spain. In 2024, more than 100 colleagues mobilized around a common goal: to show our support for the fight against cancer.

We also organize awareness-raising moments in the form of exchange workshops or information sharing on the importance of prevention and self-examination.

Every day, 520 women are diagnosed with cancer. Together, let's make Pink October a time for collective commitment and support. Let's offer women the support needed to fight the disease.